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Latest Updates from Julian’s Blog


Email List Building – An Essential Business Priority

Online marketing is not just about paying a search engine to display your advertisements. It is also about engaging customers, giving them what they need and subtly making them becoming a part of your internet marketing efforts. Email marketing is known to be one of the best known ways to get customers and build a lasting base for your products and services. For every online marketer, an email list is one of his biggest assets. It helps in making sure that he builds a huge customer base that stays loyal to his offers and also make a conscious effort to respond to those offers. Therefore, email lists are one of the most sought after things for email marketers. It is the best way in which paid traffic can be converted into valuable leads at the fraction of the cost. This is one of the reasons why you should be focusing on building an email list for your business as well. It is quite commonly known that ‘the money is in the list’. Most of the online marketers go wrong at this step. They focus on traffic generation. They believe that getting thousands of people to visit their website will be making them popular and making people buy their products. While the first point may be true, the second one is definitely not. As an internet marketer, you should know that only 2 percent of the online traffic that is generated will be turning into leads. These people are the ones who are interested in your campaigns and your products. The rest 98% will comfortably move into some other direction....

The Importance Of Setting Specific Income Goals

We all use smartphones and all of us are addicted to playing some engaging games as well. There are a number of people who like action or chase games where they continuously need to run, earn rewards and more. Can you imagine a game where your only motto is to run and collect points aimlessly? Of course not. All the games have certain challenges to be met, levels to be crossed and a certain goal to be reached. Take the example of Super Mario Brothers. Ever wondered what Mario would do clicking the mushrooms if he did not have to save the princes? You might feel confused about the example. Are you on a gaming blog? Of course not. You are right where you need to be. We are just explaining you the way in which setting goals will help you in moving forward in the right direction. Setting the right goals in business is also quite important. You have to make sure that you have a target to follow. A lot of businesses make marketing strategies, promotional plans etc. but fail to make an income plan. As a result of this, these businesses end up ‘going with the wind’. They earn whatever comes their way and take it as their destiny to earn like that. Yes, ups and downs are a part of your business but they don’t have to be so severe that you are not left with a single penny in your account at the end of the day. You need to plan your income and set realistic income goals so that you can stay safe....

Product Selection – How To Pick The Best Converting High-Ticket Products

Affiliate marketing is one of the most important online marketing processes that you have known about. By becoming an affiliate, you sell a product that has been manufactured by someone else and build a reputable and high paying business as well. The best thing about affiliate marketing is that you don’t have to build a business from scratch. By maintaining a good understanding of the business that you are becoming an affiliate of and by using this knowledge to create great marketing campaigns, you will be able to convert your visitors for sure. You just need to promote the best items in the market and get a fraction of the profit that the product would be making. Overall, it is quite a simple way in which you will be able to make money on the internet. However, affiliate marketing is not child’s play. You have to make sure that you are ready to become an affiliate and invest the necessary time and money into that process. Secondly, you need to find the right products and then the most suitable marketing methods to promote your products. Here, product selection is the most important thing to be kept in mind. This is one of the most basic parts of affiliate marketing. You should be getting a product that you really admire and understanding. Most of the good and seasoned affiliate marketers chose high ticket quality products as they almost have a guarantee of sales. These high ticket products are the popular brands that already have a good customer image. These brands and products will be providing you a higher value for...

How To Strengthen Your Relationship With Your List

Most of the email lists are quite vague and some of them even have a heavily disorganized customer base. As a result of this, the email marketing campaigns being run by the marketers do not reap sufficient results and they always keep wondering about the reasons why their emails are never able to convert. Bad list management is one of the key reasons why the receivers never engage with you well. You are not able to understand their needs and priorities and get brutally rejected by your email base. The number one cause of drop in conversion rates is the way in which you are managing your emails. Let us assume that you are an online business consultant that helps businesses grow and improve in every sector. You have used the term ‘business’ in your email signup campaign. Let us say that about 3000 people signed up for your email newsletter. What a great start. However, only 200 of these subscribers are actively engaging and converting while the rest are being ignored completely. Is there something wrong in the way that you are communicating? Yes. When you say ‘business’ you do not define ‘which business’. Your subscribers can be the CFO of a mid-sized successful organization with 3 branches or an entirely new startup business. They can either be involved in the manufacturing sector or the services sector. As a business consultant, you already know that the same advice will not be useful for every business. The same email campaign will also not work for all of them. You have a very wide and diverse subscriber base and addressing...

Free Or Paid PPC Visitors? What’s The Difference In Quality?

The difference between paid and free traffic can be analyzed by figuring which visitors make more purchase, register to newsletters and in general response to call for action .Visitors are often classified as a part of 2 different groups which are “quality traffic” and “quantity traffic”. Quality traffic brings higher percentage of success, in terms of seeing visitor’s complete transactions, or subscribe to a service that you provide. To determine which traffic sources grow visitors into leads and sales, conversion rate analysis is done. Conversion rate is statistics that informs about percentage of visitors which are converted from visitors into customers/leads. In a nutshell one can say, the visitors who are more likely to get converted into customers are labeled as quality visitors. Differences are as follows 1) Paid PPC visitors are more likely to be customers- PPC advertising is grounded on keyword selection. It revolves around choosing the correct search terms and keywords and therefore more likely to convert paid pay per click visitors into customers. PPC advertising has great potential to achieve goals or desired outcome. 2) Paid PPC visitors create action that generates revenue Pay per click visitors generates revenue for your sites. When a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listing, the advertisers account will then get deducted for that click. Depending on the Search Engine, you will be compensated with from 30% up to 80% of the advertiser’s bid amount. 3) Free visitors doesn’t make advertiser pay for their traffic As the name suggests free visitors are those visitors who freely roam...

Aquiring Targeted You Tube Traffic – 14 Pointers

With over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute, YouTube has become a hotspot for many. It is the second largest search engine after Google. In digital marketing it has acquired a significant place. Many business firms and companies use YouTube for the purpose of marketing. Tahey advertise their product on YouTube to get better visibility on the internet. Here are some ideas that can help in acquiring targeted visitors 1)      Spread the video to as many websites as possible This way there will be a bigger audience for your video, bigger platform will lead to better chances of winning targeted visitors. People will like to buy your product if you do its marketing nicely. The best way of acquiring targeted visitors is to spread your videos on all the websites where your targeted visitors are likely to visit. 2)      Share and submit video to social networking sites like twitter, Facebook, Google plus People spend hours on social networking sites. One with good marketing skills can easily take advantage of the exposure these sites provide. The more likes and share a video gets on Facebook, the more visitors it will attract. Apart from Facebook and Google plus, Twitter also have millions of followers. There is a huge space for marketing on Twitter as well 3)      Imbed your website and logo into the video Imbedding your website and logo into the video will let people know about you and your company in brief. This will also let people have an understanding of your product and business. This way...

ABOUT JULIAN

BannerI live in Canberra, Australia. I was born here and grew up here. I have been studying internet marketing for many years now – Back as far as 2001. And I have taken a long time to ‘get it’ but...

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